A unique workshop for startups. They will tell you how to conquer the market and succeed
Evolutions: Meetup & Showcase is an event combining experience exchange, meetings with experts, startup competition and networking. It will take place on June 19 and 20. With young companies in mind, the event will also include a special workshop on the first day of the event, which will be held at Coventry University Wroclaw.
If you’re just starting out with your own company or have a business idea, you can’t miss this time in Wroclaw. This is the most important startup event in Wroclaw, a huge dose of knowledge and inspiration from experts in the startup world and Venture Capital – says Robert Paszkiewicz, VP, Central and Eastern Europe OVHcloud.
They will teach how to catch the attention of customers
The workshops will focus on, among other things, effective marketing and sales strategies. They will also teach young entrepreneurs how to catch the attention of potential customers. Invited experts will look at market research, distribution channels and help find ways to strengthen sales. They will also advise on how to prepare a startup so that it has a chance for international success.
Also scheduled are talks on effective market entry strategies: from concept to implementation. They are aimed at startup founders, marketing specialists and business leaders. Participants, together with the presenter, Tarek Younis (board member of Kemgo, formerly of Uber), will look at market research, attention-grabbing messages, distribution channels and ways to strengthen the sales team.
The brand must be visible
During the “Marketing ABCs for startups” workshop, Lukasz Debski (Social Media Manager, OVHcloud, CEE) and Joanna Parasiewicz (Head of Communication & Marketing, OVHcloud, CEE) will talk about finding and building communication leads, the benefits of Internet monitoring and competitive analysis, keyword analysis, domain selection, and website creation and analysis. They will also discuss the process of creating engaging content and building a brand presence on social media, such as Facebook, Instagram and LinkedIn.
They will talk about effective sales
Cezary Reszel (Expert Business Developer, Co-founder of HeadHunti, formerly with Booksy) will talk about customizing strategies using the best sales methodology, Solution Selling. During the meeting, participants will also discover the secrets of selectivity in sales and learn how to identify key figures in a customer’s organization. They will also learn how different targets can have people in the same company, and what difference this makes to the final sales success.
The first part of the class will include theory and practical exercises to help understand the Solution Selling methodology and apply it in practice. On the other hand, afterwards, you are scheduled to work on your own projects with the opportunity to consult and exchange experiences with other participants.
Ways to expand internationally
In the ‘Scaling Globally’ workshop, on the other hand, participants will learn key strategies and tools to help their initiatives succeed in the global market. Marta Zarosa (Business Associate, Bering Waters Ventures), an experienced entrepreneur and expert in startup development and Web3 initiatives, will share practical experiences and step-by-step tips for building an international business.
Workshops are scheduled at basic and advanced levels. Practitioners at the meetings will also tell how to effectively promote a young company with limited resources.
The exact dates and registration for the workshops are available on the event website. Anyone interested in participating in this year’s Evolutions: Meetup & Showcase can already read the meeting agenda.
The event is organized by Startup Wroclaw and the OVHcloud Startup Program.
