Brand24 from Wroclaw goes public on the main market of the Warsaw Stock Exchange. Promotion to the first business league
The approval of the prospectus by the Polish Financial Supervision Authority (KNF) allows Brand24 – an international provider of internet monitoring services – to change its listing market from NewConnect to the Stock Exchange. Brand24 debuted on NewConnect in 2018.
– The period spent on the NC allowed us to “learn” the capital market and the requirements for public companies. During this time, we have become a company recognizable among investors; we have also developed our business model, taking advantage of customers’ comments and adapting it to the expectations of these investors – says Michał Sadowski, co-founder and president of Brand24
Brand24 announces tailor-made reports
In its announcement the company announces that it will soon start selling new products such as tailor-made reports based on data processed by specialized analytical department supported by advanced IT tools. They allow objective assessment of the effects of marketing activities and compare their effectiveness to the market benchmark and direct competition.
– We currently have about 3500 regular customers and we want to gradually increase this base. At the same time we have products for a specific group of entities that expect an in-depth analysis – and above all ready-made conclusions. They are also prepared to pay much more for this type of service than for basic monitoring – emphasises Michał Sadowski
This is the highest number of customers of the Wroclaw-based company since 2016, when Brand24 tools on its platforms were blocked by Facebook. After explanations, Brand24 could return to them in spring 2020. Read the interview with Michał Sadowski about business, family, dreams and… life without money.
Brand24 provider of internet monitoring services
Michał Sadowski, co-founder and president of Brand24, emphasizes that switching from NewConnect to the main market of the Warsaw Stock Exchange means development of the company.
– We believe that promotion to the first league has come for us. It coincides with the moment, which we have been working hard on and which the market expected – that is gaining such a number of customers, that allows the company to generate profits. We hope that thanks to our presence on the WSE we will enter the area of interest of a wide range of institutional investors, which will result in better liquidity and proper valuation of our assets – adds Michał Sadowski.
Brand24 Wroclaw – reputation protection and content monitoring in the Internet
Brand24 is the owner of a copyrighted tool for reputation protection and content monitoring on the Internet. The tool is sold globally in the SaaS model (Software as a Service).
- Company has a dominant position on the Polish market in its product category and successfully commercializes the tool on the global market.
- Brand24 is used by both big global brands and small and medium enterprises interested in opinions about them on the Internet.
Brand24 Michał Sadowski
Michał Sadowski – born in 1982, graduate of Computer Science and Management Faculty at Wroclaw University of Technology. In 2005, in the fourth year of his studies, together with his friends he founded the patrz.pl portal, which they sold for 2 million PLN.
Brand24 was established in 2011. The founders were fellow students: Michał Sadowski, Piotr Wierzejewski and Karol Wnukiewicz, later joined by Dawid Szymański.
Sadowski is the author of the book “Revolution of social media”, winner of awards including Aulery, Ekomersy. In 2013, he was selected as the best Polish Internet entrepreneur in the international competition The Next Web Startup Awards 2013. In February 2015, he was recognized by “Brief” magazine in the ranking of the 50 most creative in business. He is the winner of the ranking organized by the portal www.wroclaw.pl “30 Creative of Wroclaw 2015”.
